"Lifestyle and Lust for Life" was the motto of this fashion show at which clothing outfits made of high-tech textiles were presented in an artistic setting. Helge Joost was commissioned by the Bundesministerium für Wirtschaft und Technologie, along with the Messe Frankfurt Exhibitions, to create the show concept, which was then filmed in Mumbai. The result was a documentary in HD 16/9 TV format.